Buy LesserEvil online in Canada
LesserEvil is an American snack company founded in 2004 in Tuckahoe, New York. The company was initially established by Michael A. Sands, actor Gene Hackman, and television personality Jim Cramer. LesserEvil's original mission was to provide healthier alternatives to traditional snacks.
The company's initial product offering was kettlecorn, which later expanded into multiple varieties. In 2006, LesserEvil introduced a second product line called Krinkle Sticks, followed by extruded curls and puffs intended to compete in the cheese puff category.
By 2011, LesserEvil had fallen on hard times and was described by retail buyers as "a dog with fleas". In November of that year, Charles Coristine, a former bond trader, acquired the struggling company for $250,000, plus a future payment of $100,000. At the time of acquisition, LesserEvil was losing money and generating less than $1 million in annual revenue.
Under Coristine's leadership, LesserEvil underwent significant changes:
- In 2012, the company opened its own factory in Danbury, Connecticut, which became certified organic.
- The company's headquarters moved from Wilton, Connecticut, to Commerce Park in Danbury by 2013.
- In 2019, LesserEvil underwent a rebranding that emphasized "mindful" snacking, featuring guru mascots on the packaging.
LesserEvil's product range now includes various packaged snack products, with a focus on organic popcorn and puffed snacks. The company operates as a vertically integrated business, emphasizing gross margin and innovation.
In recent years, LesserEvil has experienced significant growth:
- In April 2022, LesserEvil acquired energy bar maker R.E.D.D. Bar.
- In 2023, LesserEvil sold a "significant minority" stake to Aria Growth Partners to further develop manufacturing and retail distribution.
- By 2023, LesserEvil was expected to have close to $100 million in revenues and was considered one of the largest producers of organic snacks in the US.
LesserEvil products are now carried in thousands of retail stores across the U.S. and Canada, including Target, Wegmans, CVS, Costco, Walmart, and Whole Foods.
What are the main ingredients in LesserEvil’s snacks?
LesserEvil uses clean, organic ingredients across their product lines. Their main ingredients include:
Popcorn Base Ingredients:
- Organic non-GMO popcorn
- Extra-virgin coconut oil
- Himalayan pink salt
Paleo Puffs Ingredients:
- Cassava root
- Coconut
- Sweet potato
- Himalayan sea salt
- Nutrient-dense coconut oil
Moonions Ingredients:
- Organic whole grain yellow corn
- Avocado oil
- Real onion and garlic flavors
- Sea salt
Key Ingredient Principles:
- No vegetable or seed oils
- No genetically modified ingredients
- No refined salt or sugars
- No preservatives
- No artificial colors or flavors
- Minimally processed
LesserEvil emphasizes using organic, clean, and whole food ingredients across their snack product lines, focusing on creating healthier alternatives to traditional snacks
Buy LesserEvil healthy snacks from YesWellness
You can buy LesserEvil healthy snacks (including puffs and popcorn) through YesWellness. We provide free delivery on Canadian orders over $89.
