Ivory

Ivory is a personal care and flagship brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap, that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products. In 1840, the J.B. Williams Company in Glastonbury, Connecticut, manufactured soap under the name Ivorine. Williams decided to focus on its shaving soap and sold Ivorine to Procter & Gamble, which later developed Ivory.