In the middle of the 1990s, there was a corporate lawyer with two boys and a burgeoning sense of environmental awareness. By coincidence, they happened to read a newspaper article about the damaging effects disposable diapers had on the Swedish environment. The article said that each baby caused in average a half-ton of used diapers every year. Even more alarming was the fact that traditional disposable diapers were mainly made of plastic from oil. The burden on nature was huge and there were no good alternatives around. This was upsetting! They could not let go of the idea that there had to be a better way of making diapers. So, after five years of research, hard work, and development, it changed their life completely, from lawyer to ecological entrepreneur. They started Eco by Naty and launched an eco diaper. This was followed by a line of baby care products, ranging from skincare wipes to pull-on pants.
Eco by Naty could have gone down the route of just using green-colored packs claiming our diapers are eco-friendly, as there is no certification in this segment. Their competitors play this game, but they had no intention to do so. Eco by Naty knew there were no shortcuts if you want to make a real change. They use high-quality bio-based materials that cost up to five times more than standard materials. They do the research, take the risk and pay the costs for the development, so that they can offer substantially better solutions than the existing ones.
